Gucci made a great move by using James Franco as their lead man in the Fall 2011 ad campaign for their exclusive Made To Measure Service. The campaign, entitled “All the world’s a stage,” sheds light on the personalized, luxury sartorial offering. It was shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg.
Gucci’s Made To Measure services are all encompassing as they offer a customized selection of shirts as well as signature men’s shoes. The service will be rolled out around the world starting from November with 11 select Gucci boutiques by end of the year. The process from beginning to end can require 4 to 6 weeks to produce and will be handled by highly specialized staff throughout the process. Gucci’s new Made To Measure service will be initially available at its flagship stores in Milan, Rome, Paris, London, New York, Beverly Hills, Tokyo (Ginza & Shinjuku), Hong Kong, Beijing, and Sydney.
via porhomme
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